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What are the Best Marketing Tools For MSME’s

Small businesses have plenty to do, especially when they're just getting started. To spread the word, they need a highly skilled marketing team who is willing to spend the time and effort needed to spread the brand's name among consumers. The best way to do this is to have the best marketing tools available to your team right from the start.
The marketing tools come in many formats, including automated email marketing campaigns, social media campaigns, and more in the era of technology.
Automated email messages have an average 70.5% higher open rate and 152% higher clickthrough rate than standard marketing messages.
With these numbers, it's important to discuss with your small business marketing team to determine marketing tools that will help you raise your benchmark average across all digital marketing channels.
With the variety of shapes and sizes of small business marketing tools, finding the right option for your business can seem like a daunting task. We've categorized some marketing tools that should be included in every marketing toolbox and recommended platforms to get started.
1. Email Marketing Automation Platform
Email marketing is the king of ROI compared to other digital channels. Many marketers see an average return on investment of $ 38 per $ 1 spent and are worth the investment.
email marketing platforms, such as Campaign Monitor, provide marketing teams with a one-stop shop to meet their email marketing needs. Our platform not only allows users to create custom email campaigns, but also uses list segmentation to create smarter email lists and uses analytics and insights to monitor the success of their campaigns. Everything can be done before the test submission.
2. Social scheduler platform
Another valuable marketing tool that small businesses should consider is the social scheduler. These tools are designed to help marketers plan, schedule, and send content on a variety of social media channels.
Hootsuite is a popular choice because it not only allows marketing teams to perform the above tasks, but also monitors profiles and engagements across all channels. It also provides valuable insights into the performance of each post.
3. Image design platform
Content is important to any marketing team, but it's important to add high-quality images to your content. Crisp and crisp images are the best way to get the reader's attention. A good design platform will help you create your own brand image as a marketing material.
Canva is an easy-to-use image design platform that gives marketing teams a variety of options for creating branded materials. Not only you can create stunning images, but you can also use this platform to create images specifically for a variety of marketing materials, such as:

• Social media posts
• Flyer
• menu
• White page
• E-book covers, etc.
4. Communication and organizational platform
Finally, you need to communicate with your teammates to make sure you have a platform that makes it easy to organize your brand's projects. It's an essential marketing tool because it allows you to run your business operations smoothly and keep your lines of communication open, depending on the platform you choose.
Asana is a great marketing tool because it can be used in a variety of ways, including:
• Team calendar
• Team chat room
• Project Organizer
There is so much you can do with this platform. Especially now that we are beginning to integrate with other marketing apps to provide even more customized features.