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Can SEO help startups to grow?

SEO stands for Search Engine Optimization which means improving the process of visibility of any website or webpage on a search engine’s result page in order to make a company’s website more discoverable by driving traffic and sales. It involves a lot of effort of multiple departments of an organization including design, marketing and
content production teams. A rule of thumb is followed which is any website or a webpage with high quality content, more external referral links and more user engagement will rank higher on an Search Engine Results Page.

Startup is a business which is newly set up business by one or two entrepreneurs to develop a product or provide a service. They focused on one product or a service that the founders wanted to bring into the market. These companies don’t have fully developed business model and also lack adequate capital to move onto the next phase of business.

The first few years of a startup are important because entrepreneurs need to concentrate on developing capital and also a business model.

To start with the startup SEO is one of the main pointers that needs to be taken care of by the entrepreneurs. The requirements of SEO for any startup is the same as the big brands would require.

The process of SEO shouldn’t involve shortcuts as it doesn’t help. What it needs is a few factors like accessibility which implies that before ranking the pages the search engines should be able to find them.

Relevant, Unique and Useful answers which the users are looking for when they type in. Search engines want to see a great UX from your pages which implies great user experience.

The third area is the design which the search engines can interpret the navigational structure and basic layout of the pages. Next is the content

for which people use search engines in the first place and how much you are able to help them will decide your success rate of SEO strategy. These are the factors that are needed to be taken care of to grow your startup.

People who find quality content and great UX stay on their website and engage with their content which search engines want. You need to create content which people are able to understand and also which is unique with optimizing essentials as it makes it easier for search engines and users to understand.

The entrepreneur needs a SEO-friendly website for a startup grow. There are key areas that needs to be thought about. First is hosting which implies that the goal of an entrepreneur is to grow as quickly and sustainably as possible and choosing the best hosting package as possible.

The package you sign up will also limit on the number of visitors that can access your site and how much data from your site can be transferred to them.

The next area is Code which impacts everything from the way search engines access your website to how quickly your pages load and the mobile experience you are able to provide.