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How Can Individuals & Professionals Build their Profile

The internet is a big place. In order for it to work for you, you need to block out noise and be noticed for the right reason. As? By specifying your professional and personal goals. You may want to dive right away, but first think about a professional brand. Be clear about who you are, what you have to offer, and where you want to build your online reputation.
Creating Profiles -
Once you've organized your social media history and decided how to express yourself, you can start creating professional profiles. Presentations are important because online networking is as important as face-to-face networking today.

1. Handle Selection
It is recommended to keep the same handle, also known as the username, across platforms. If possible, use first name and the last name. If not, the fewer numbers and extra letters you add, the better. Bonus points if linked to your business email address.
It's important to maintain a separation between the two, as what you say and share in your work and personal social media accounts is very different (and should be!). To avoid duplication, the company name should be different from the name you use for your personal account. This may mean that you may need to adjust the titles of some existing accounts, but in the long run it means that your weekend and holiday photos will be smeared.

2. Write Your Career
Think of your career as an online elevator pitch. You are in the limelight of your future employer for 30 seconds. Are you making the most of it? Give a general overview of what you are doing and make it short and sweet. As a guide, your name, current location, and recent professional achievements are a good summary. If you're looking for a new job, help recruiters understand what you're interested in, including something about your future goals.

3. Create a public image
If you use multiple platforms, keep your brand consistent across the platforms. Use similar biographies and languages throughout. This gives the impression that you are organized, concise and understand your business. Once you start posting, you can link your account to share your post with everyone. This is an easy way to publish your content and build your business reputation.
The first impression is important, so it depends on the photo you choose. If you don't have a professional face photo, complete it. Which type of image is most effective depends on the industry. If you're creative, you can escape with more artistic shots, but if you work in finance, your photos should look professional and good looking.

4. Follow, Follow, Follow
Now that you have a business profile, let's understand how to start your network online. First, search for and follow existing contacts. Then look at the people they follow to see if any of them look like the right kind of people to build a network. Did you find someone who selected the check box? Find and follow industry leaders, up-and-down comers, and related publications that follow them. Professional networking through social media is a great way to reach people who are unlikely to meet in person. As soon as you start your adventure, your followers will pile up.

5.Stay tuned
Social media is an important way to market yourself. If you have recently achieved your career goals, this is a good place to talk about it. Update your profile regularly (ideally monthly) to add new achievements, awards, and skills you've earned. Not only does this keep the content fresh, but it also shows recruiters and industry professionals that they are struggling with the game. In short, your business and career will grow.