Lorem ipsum dolor sit amet, consectetur adipisicing.

Which One Is Better Option To Succeed In An Affiliate Business, Organic Traffic Or Paid Traffic

Affiliate marketing, also known as performance or partner marketing, allows you to make money while promoting other people's websites and products. Following in the footsteps of Amazon, most retailers, large and small, offer performance-based marketing to improve their bottom line. It is probably becoming one of the most important areas of digital marketing.

Your marketing strategy depends on the source of your traffic. It is important to optimize your strategy for quality traffic. However, it is important to understand the traffic source before implementing traffic-driven tactics.
Before choosing a traffic source let’s understand what is a traffic source?

The traffic source can be any platform that directs potential customers to affiliate websites, blogs, or social media pages. It's nice to have a website that sends traffic, but many affiliates and bloggers work through social media accounts. It takes time and money to develop traffic from each traffic source and ensure the quality of incoming traffic. But this is what leads to business success.

Four considerations when choosing a traffic source
There are many options to consider for both paid and organic traffic. Consider the following four criteria when deciding where to put your time, money, and effort.
I. Cost
Paid vs. Organic
Paid traffic is better if you want faster results, but organic traffic is cheaper. Extensive landing page optimization and extensive testing of elements such as CTA can reduce the cost of paid campaigns. The costs associated with organic traffic are typically related to outsourcing SEO and social media marketing efforts. This method is not completely free, as SEO tools are also expensive. It takes time to get organic traffic, and time is money.
II. Traffic Volume and Quality
Paid campaigns provide short-term conversions, while organic traffic is great for long-term ROI. Paid campaigns only bring traffic that is directly proportional to the budget invested. Organic traffic can attract highly capable prospects over the years. Paid campaigns bring more initial traffic and immediate conversions, but investing time and effort to drive organic traffic is long-term, especially by building brand authority. Organic reach usually provides the highest traffic.
III. Limit
All traffic sources have policies and regulations. For example, Google is particularly strict about keyword abuse and plagiarized content. Paid traffic is limited by the number of characters in each ad campaign, and is also severely limited by knowledge of the right keywords. Small mistakes can cost you a lot and your budget is limited, so it's difficult to compete with bigger players in the market.

IV. Reach
Paid traffic can be targeted to the smallest detail. If you have information about your target audience, in terms of age, gender, location, etc., you can run ads specifically for that target group.
Measure and track your organic traffic to know who your customers are. Use website traffic analysis tools to define your target audience. Once you have those parameters and demographics, you can target the right searchers or social media users.
Conclusion
Performance marketing is a tricky business. Choosing the right traffic source can change everything. Whether your primary traffic source is search engine, social media, paid or organic, don't forget to devote enough time to your campaign so you can scale up later.
Examine the metrics for each campaign and use CPAPI to transfer data from all marketing campaigns. If you want to monetize your content for the first time, choose a mainstream network. Organic traffic, backed by paid website traffic, is an ideal way to generate rapid traffic growth. You can also use Affise BI to manage unstructured data from all marketing channels, especially Google Ads, and convert it into business insights.
Also, make sure your affiliate network is in Affise Reach. That way, brands and agencies can meet and become part of a global platform where you can learn marketing from the best in your business.