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How Can You Tell The Difference Between An Authentic Brand &An Imitation

The majority of shoppers make purchase decisions based on the item's brand name or logo. Companies spend billions of dollars protecting and marketing genuine brand images to ensure that customers are informed that they are getting the real thing, not the fake. Unfortunately, the counterfeit market is thriving thanks to improved counterfeit manufacturing technology.
There are several ways to distinguish between genuine and counterfeit products to ensure that no counterfeit products have been purchased.

Ways to Find Counterfeit -
I. Sew
If the product is genuine, the stitches will look much cleaner than the counterfeit. Real items have straight seams and a large number of stitches per square inch. Counterfeit products have few stitches (more materials = higher cost) and the lines are not almost straight.
II. Fortress.
Be careful with zippers and pull tabs on designer bags and jackets. Counterfeit clasps tend to be shiny, lightweight and often chipped or loosened after overuse. Genuine brands use a matte finish on the zippers and pull tabs. When in use, the fasteners should feel heavy and the zippers should be easy to use.
III. logo.
Perhaps the easiest way to find a fake is to look at the logo design. The designer brand logo should look perfect. There should be no missing details in the company name or logo symbol. Counterfeit products may not have a logo and instead try to trick consumers based on the color and shape of the product. Many high-end brands have a metal or leather logo, but some have a logo engraved on their products.
IV. Button
If you're trying to buy a peacoat or button down, check the buttons if you're not sure if the item is genuine or fake. The genuine brand buttons are engraved with the company name, but the fake is made of cheap, lightweight plastic without the mark. If it is a genuine item, the buttons should also be sewn tightly.
V. Leather
One of the easiest ways to find a counterfeit is to determine if it is genuine leather. When picking up an item, hold your hand over the surface. If the surface of an item feels smooth and even, the product may be counterfeit. Genuine leather has a slightly uneven structure. Even if it is new, the smell of genuine leather stands out. Finally, take a look at the material. Is the material shining? If so, it's probably a counterfeit designer product, as genuine leather is dull.



Conclusion
Unfortunately, it can be very difficult to prevent a product from being sold as a counterfeit product. The best way to combat counterfeit products is to put your company logo or company name on every item. Don't forget to design a unique logo for your business. Create your logo with our free online logo maker or with the help of a logo designer, make sure it doesn't look very similar to someone else's logo. Genuine branded products are one of the best ways to attract loyal customers, and the company logo is the strongest indicator that a product is genuine.