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Is branding more important than product?

Products are items or services used by the consumers; they are the sellable result of the company’s innovative efforts. The brand is a unique identity that differentiates one product from similar items on the market. While the products can be copied and replaced, brands are permanent and unique.

Brand loyalty is one of the reasons why the brand is more important than a product. It shows the power a brand that has on any consumer like if someone like Oreos then they will spend their money on Oreos, not on its competitors. That is what brand loyalty is.

Familiarity with the brand induced liking. People who have encountered any brand may become familiar and they may go for your brand if they don’t use the products or services of the same brand.

Branding has an effect on non-customers also. They can recommend your brand if they see the same brand in the ads on the television, on the bus, etc.

Branding can lift what you sell out of the realm of a commodity so that instead of dealing with price shoppers you have buyers eager to pay more for your goods than for those of competitors.

The distinct value inherent in a brand can even lead people to dismiss evidence they would normally use to buy decisions.

With a well-established brand, you can spread the respect you’ve earned to a related new product, service, or location and more easily win the acceptance of the newcomer.

Making your company into a brand usually means that you can get more money for the company when you decide to sell it.

Although you must invest money to create a brand, once it is created you can maintain it without having to tell the whole story about the brand every time you market it.

Keeping a promise kept by a brand to its customers and also the main person. A good brand will always tell its customers what to expect and hold you to when they work with you. The next reason is Brand identity
clarifies and forces focus. When you engage with a brand that is well branded there is a feeling that comes where everything clicks. A strong brand which means a strong story takes your company out of being a vending machine and into being a hero. That’s worth the effort.

The next reason is a powerful brand strategy is built on emotions. Any brand which needs to be sold requires emotions as science has proven that we are emotional instinctive creatures. We all want to be rational.
We create pros-cons lists. A brand built around tripping your customer’s emotions will always crush your competitors who are talking about features and benefits.

A strong brand can help in making advertising efficient. One of the first steps in the branding process is a ommunication audit. It’s generally unpleasant because often what we identify is that the client’s past work
has been scattered at best and self-destructive at worst.

Branding and product both are important as branding of a low-key product and branding of a high-key product affects the system of functioning of the market. That’s why brand and product both are essential to having a successful business.